History of Oldtown

1. 2 Brief clarification of the company’s history The OldTown White Coffee, OTWC (Chinese: ) is the largestâ kopitiamâ restaurantâ chain in Malaysia. Its primary base camp is in Ipoh, Perak, Malaysia. Set up in 1999, the fellow benefactors and Executive Director, Mr. Goh Ching Mun and Mr. Tan Say Yap are the joining of White Cafe and give quality white espresso to Malaysian family units and the food administrations industry. It fabricates moment drink blends and items, notwithstanding working more than 180 bistro outlets all through Malaysia and the region.With over 10 years of involvement with the espresso refreshment industry, both of prime supporters were instrumental in the development of the Oldtown Group of organizations. Next, Mr. Lee Siew Heng, Group of Managing Director who assumed a critical job in actualizing the general vision, methodology and advancement of the Oldtown Group is the one of help them to fuse Oldtown Group. In 1999, they effectively to popularize the moment 3-in-1 espresso blend under the â€Å"OLDTOWN† brand name for the retail sector.By end of 2009 October, the â€Å"OLDTOWN† 3-in-1 moment espresso blend was sold in around 1,348 retail outlets across the nation in Malaysia, roughly 550 retail outlets in Singapore and around 2,100 retail outlet in Hong Kong. In 2000, the â€Å"OLDTOWN† brand of 3-in-1 moment espresso blend is the primary fare to Singapore. In 2001, White Cafe showcasing started activities as the promoting arm for the Group’s drink items. During that year, the product offering is extended and incorporates various varieties of the moment espresso mix.In expansion, moment espresso blend has likewise extended fare to Hong Kong markets. In year 2002, White Cafe acquired a HALAL confirmation from the Islamic Religious Department of Perak for the Group’s drinks. This is the piece of OLDTOWN Group’s goals, which is to create the drinks as per the Islamic law. Around the same time, OLDTOWN Group’s have effectively extended to across the country retail appropriation of 3-in-1 moment espresso blend to cover East and West Malaysia through significant hypermarkets and supermarkets.In 2003, OLDTOWN Group’s have additionally effectively popularized the new mix of 3-in-1 moment milk tea for the retail showcase under the â€Å"OLDTOWN† brand name. Taking into account growing OLDTOWN producing exercises, OLDTOWN Group’s consolidated Gongga Food in 2003 and started activities in 2004 assembling simmered espresso powder for the street administrations area utilizing the Group’s restrictive bean broiling process. OLDTOWN Group’s additionally dispersed the broiled espresso powder to customary coffeehouses in Ipoh and different states in Malaysia.In option to the food administrations segment, simmered espresso powder is likewise showcased to the retail division under the â€Å"NANYANG† brand. In 2004, it additionally further entered the fare markets for 3-in-1 moment espresso to cover the United States, Canada and United Kingdom and consequently in 2005, Taiwan and Indonesia. In 2005, OLDTOWN Group’s extended vertically into the food administrations segment by opening a chain of bistro outlets dependent on the conventional Ipoh coffeehouse setting and feeling under the â€Å"OLTOWN WHITE COFFEE† brand name.This is a piece of the Group’s methodology of underwriting and fortifying on the â€Å"OLDTOWN WHITE COFFEE† brand in the food administrations industry. Around the same time, Kopitiam Asian Pacific started activities in the permitting, flexibly of food, drinks and other thing, and arrangement of the board administrations to â€Å"OLDTOWN WHITE COFFEE† bistro outlet. Since the opening of the first â€Å"OLDTOWN WHITE COFFEE† bistro outlet in Ipoh in 2005, the chain of bistro outlets have extended to arrive at 137 bistro outlets in Malaysia and Singapore as at 31 October 2009. This included completely and somewhat claimed, and diversified bistro outlets.In 2005 and 2006, OLDTOWN Group’s has built up the auxiliaries in particular as Old Town Kopitiam, Old Town Kopitam Butterworth, Old Town Kopitiam Kuala Lumpur, Old Town Kopitiam Cheras, Conneczone to concentrate on working bistro outlets in various regions and states inside Malaysia. To help the bistro outlet business activities, their set up the accompanying auxiliaries as focal food handling focuses between year 2005 and 2007:  ·Ã‚       Emperor’s Kitchen initiated tasks in 2005;  ·Ã‚       Esquire Chef started tasks in 2007;        Dynasty Confectionery started activities in 2007. In 2005, Gongga Food’s business exercises likewise extended to take into account the obtainment of food things for â€Å"OLDTOWN WHITE COFFEE† bistro outlets. Around the same time, Gongga Food additionally acquired a HA LAL accreditation from the Islamic Religious Department of Perak for the creation of its cooked espresso powder. Moreover, OLDTOWN Group’s has acquired a HACCP confirmation from BM TRADE Certification Ltd for the handling and assembling of refreshment roducts. In 2006, the organization additionally extended the item fare to Japan and China markets. Around the same time, the organization joined Dynasty Kitchen as a circulation place, which initiated activities in 2007. During this year, group’s organization likewise fused Oldtown Berhad, which will concentrate on venture holding and arrangement of the executives administrations compliant with its posting on the Main Market of Bursa Securities. Thusly the OLDTOWN Group’s likewise began sending out to Thailand and Philippines.In perspective on group’s organization intends to extend more bistro outlet business activity to Singapore, OLDTOWN organization additionally consolidated Oldtown Singapore in 2007 to g ive the board administrations, flexibly of food and drink things to bistro outlets in Singapore. OTK Singapore initiated tasks in 2008 with the dispatch of the first â€Å"OLDTOWN WHITE COFFEE† bistro outlet in Singapore. In 2008, the organization of Dynasty Confectionery and Esquire Chef got HALAL affirmations from the Islamic Religious Department of Perak for the preparing of different foods.On other food-handling auxiliary, Emperor’s Kitchen got HALAL confirmation from the IFRC ASIA. To additionally certify, OLDTOWN Group’s adherence to worldwide sanitation standard and White Cafe accomplished ISO 22000:2005 confirmation and ISO 9001:2000 from BM TRADA Certification in 2008 notwithstanding GMP affirmation by the Department of Public Health, Ministry of Health Malaysia around the same time. Inside 2008, OLDTOWN Group’s has extended the product offerings to remember 3-for 1 moment espresso blend in with stick sugar.In 2009, Gongga Food acquired a HACCP c onfirmation from BM TRADA Certification Ltd for the creation of simmered espresso powder. OldTown White Coffee presently trades its moment drink blends to in excess of 10 nations worldwide and plans to extend its bistro outlet organize in the area. The gathering has a broad chain of bistros in Malaysia by means of 194 outlets as of end Nov 2011, and furthermore works a couple of outlets that are open every minute of every day in specific zones. This count incorporates completely and mostly possessed outlets, establishment outlets and authorized outlets.